Archive — 2003
Before the Album Dropped, the Tape Was Already in the Streets
Bulletproof: G-Unit Pt. 5 dropped two days after Get Rich or Die Tryin'. Dave Chappelle hosted. Mister Cartoon did the art. DJ Whoo Kid was already building something the label system never saw coming.
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DJ Kast One: The Crate Doesn't Lie
A Bronx native, a Heavy Hitter, and a Hot 97 morning DJ on the record that hooked him, the mixtape era grind, and what independent artists get wrong about pressing vinyl.
March 9, 1997: The Culture Never Let Him Go
Twenty-nine years after Christopher Wallace was killed, Brooklyn still holds it down.
Chase B Just Dropped His Debut Mixtape and It's Worth Your Time
Eight years in the making, Be Very Afraid Vol. 1 is what it sounds like when the background steps to the front.
OTR Just Put 10 MCs in a Room and the Culture Was Already Watching
On The Radar's New Class Cypher Vol. 1 dropped with ten MCs and zero filler. This is what comes next.
Eli's Rotation
Every week, my 15-year-old son Eli picks the track that's got his generation talking. This is what's on repeat in the halls, the group chats, and the car rides home from school.
osamason
kills
Last week: slayer77 - five star hotel
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Now in the Vault
Bulletproof: G-Unit Pt. 5
Mixed by DJ Whoo Kid
Dropped two days after Get Rich or Die Tryin'. Dave Chappelle on the intro. Mister Cartoon on the art. Banks, Yayo, Eminem, Dre, and The Game before the world caught up.
Listen Now →Visuals
DJ Whoo Kid and Tony Yayo sit down with Paul Rosenberg to break down the G-Unit era from the inside. The tapes, the hustle, and the run that changed hip-hop.
DJ Whoo Kid & Tony Yayo with Paul Rosenberg on the G-Unit era